A new agentic AI platform named Levelled has launched in Leeds, aiming to automate complex administrative workflows for managed service providers. Built by the founders of Vapour and CloudWize, the system automates Microsoft cloud licensing, sales proposals and financial reconciliation to help IT providers protect operating margins.
Key points
- Levelled automates the entire Microsoft Cloud Solution Provider licensing lifecycle, from sales quoting to procurement and invoicing.
- The business was created by CloudWize founders Matt Hyde and Edward Humphrey alongside former Vapour chief Tim Mercer.
- The company plans to hire staff within three months, seek external investment within a year, and enter North America.
- Leadership has set a revenue target of £30 million by 2030.
Automating the Microsoft licensing lifecycle
Managed service providers (MSPs) often run into low margins because of administrative friction. Handling Microsoft Cloud Solution Provider (CSP) licences requires staff to track shifting product terms, build custom price quotes, submit orders, and reconcile monthly customer invoices against supplier bills.
Levelled was built to manage those stages inside a single closed system. The platform tracks sales opportunities, generates customer quotes, provisions licences, and issues invoices. An integration with direct debit provider GoCardless triggers automatic bill collection once services are provisioned.
By handling repetitive data entry across customer relationship management systems and billing engines, the software aims to allow non-technical staff to process requests without waiting for certified Microsoft engineers to verify configurations.
The team behind the software
The company operates under the Levelled Group banner alongside CloudWize, an enterprise AI consultancy that serves as the development arm for the product. Chief executive Edward Humphrey and chief technology officer Matt Hyde previously worked at global systems integrators before establishing CloudWize to design automation tools around Microsoft infrastructure.
Tim Mercer joined the group as chief commercial officer across both Levelled and CloudWize. Mercer previously founded cloud and network provider Vapour, which he led until selling the company in 2025. Having operated an IT service provider, Mercer saw commercial teams regularly lose sales momentum to back-office paperwork.
“Most salespeople like speaking to customers. They don’t like creating proposals, updating the CRM and waiting for colleagues’ input,” said Mercer. He stated that the software will not eliminate human sales or finance roles, but aims to help teams turn proposals around in seconds rather than days.
Marketing director Katie Mallinson and customer success director James Wood complete the senior management team, bringing channel marketing and operational experience from previous roles in regional technology businesses.
Shifting from scripts to autonomous agents
IT providers have attempted to link disconnected ticketing, billing and provisioning tools for years, but traditional integrations often broke when software suppliers updated their application programming interfaces. Hyde said previous efforts relied on specialist software engineering teams and bespoke code that smaller service providers could rarely afford.
Levelled uses autonomous agents that can interpret unstructured business context, access software tools and follow procedural rules across separate platforms. Because the agents understand licensing dependencies and supplier rules, the software can resolve licensing workflows without requiring custom-built middleware for every customer account.
Humphrey described the tool as an effort to consolidate functions that typically require up to ten separate channel software products, providing an end-to-end operational overview from initial prospect discovery to cash reconciliation.
Commercial targets and international expansion
Levelled plans to expand its engineering and support operations in Leeds over the next three months. The leadership team intends to raise institutional funding within the next 12 months to accelerate product development and support overseas customer acquisition.
The company is already reviewing routes into the North American channel market, where thousands of service providers face similar administrative overheads managing Microsoft cloud tenants. Levelled has set an internal revenue target of £30 million by 2030 as it signs up partner firms across the UK and international markets.
